E. Scott Beattie, Chairman, President & CEO at ELIZABETH ARDEN INC (RDEN), sold 38,728 shares at $35.31 ($1.4M) on 2011-10-27, disclosed to the SEC on 2011-10-28.
Scheduled sale ($1.4M) by Chairman, President & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $35.00 | 1,212 | $42K | 3.1% |
| 2 | $35.31 | 37,516 | $1.3M | 96.9% |
| Total | $35.30 avg | 38,728 | $1.4M | 100% |
| Filing → |
| RDEN | SELL | 2015-12-09 | $295K | — | Filing → |
| RDEN | SELL | 2014-11-25 | $451K | — | Filing → |
| RDEN | SELL | 2011-12-29 | $456K | — | Filing → |