E. Scott Beattie, Chairman, President & CEO at ELIZABETH ARDEN INC (RDEN), sold 25,000 shares at $18.01 ($451K) on 2014-11-21, disclosed to the SEC on 2014-11-25.
Scheduled sale ($451k) by Chairman, President & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $18.01 | 2,800 | $50K | 11.2% |
| 2 | $18.04 | 22,200 | $400K | 88.8% |
| Total | $18.04 avg | 25,000 | $451K | 100% |
| Filing → |
| RDEN | SELL | 2015-12-09 | $295K | — | Filing → |
| RDEN | SELL | 2011-12-29 | $456K | — | Filing → |
| RDEN | SELL | 2011-12-20 | $450K | — | Filing → |