Marc Benioff, Chair and CEO at Salesforce, Inc. (CRM), sold 4,025 shares at $254.31 ($1.0M) on 2025-10-20, disclosed to the SEC on 2025-10-21.
Scheduled sale ($1.0M) by Chair and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $244.76 | 120 | $29K | 2.9% |
| 2 | $247.05 | 60 | $15K | 1.5% |
| 3 | $248.24 | 213 | $53K | 5.2% |
| 4 | $248.24 | 213 | $53K | 5.2% |
| 5 | $249.27 | 90 | $22K | 2.2% |
| 6 | $250.75 | 100 |
| $25K |
| 2.5% |
| 7 | $252.31 | 271 | $68K | 6.7% |
| 8 | $252.31 | 271 | $68K | 6.7% |
| 9 | $253.35 | 436 | $110K | 10.9% |
| 10 | $253.35 | 436 | $110K | 10.9% |
| 11 | $254.31 | 855 | $217K | 21.4% |
| 12 | $254.31 | 855 | $217K | 21.4% |
| 13 | $255.07 | 105 | $27K | 2.6% |
| Total | $252.62 avg | 4,025 | $1.0M | 100% |
| Filing → |
| CRM | SELL | 2025-10-31 | $1.0M | — | Filing → |
| CRM | SELL | 2025-10-30 | $1.1M | — | Filing → |
| CRM | SELL | 2025-10-29 | $1.1M | — | Filing → |