Jeffrey B. Coyne, GENERAL COUNSEL AND SECRETARY at MediaAlpha, Inc. (MAX), sold 19,282 shares at $7.30 ($140K) on 2026-02-13, disclosed to the SEC on 2026-02-17.
Seasonal sale ($140k) by GENERAL COUNSEL AND SECRETARY — this insider has traded MAX in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $7.30 | 5,000 | $37K | 26.2% |
| 2 | $7.30 | 5,000 | $37K | 26.2% |
| 3 | $7.17 | 1,794 | $13K | 9.2% |
| 4 | $7.17 | 1,994 | $14K | 10.2% |
| 5 | $7.17 | 2,261 | $16K | 11.6% |
| 6 | $7.17 | 3,233 |
| $23K |
| 16.6% |
| Total | $7.24 avg | 19,282 | $140K | 100% |
| Filing → |
| NEWP | SELL | 2016-03-16 | $471K | — | Filing → |
| NEWP | SELL | 2014-01-17 | $109K | — | Filing → |
| NEWP | SELL | 2013-12-30 | $103K | — | Filing → |