Jeffrey B. Coyne, GENERAL COUNSEL AND SECRETARY at MediaAlpha, Inc. (MAX), sold 14,231 shares at $8.10 ($115K) on 2026-05-15, disclosed to the SEC on 2026-05-19.
Scheduled sale ($115k) by GENERAL COUNSEL AND SECRETARY under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $8.05 | 1,573 | $13K | 11.0% |
| 2 | $8.05 | 1,808 | $15K | 12.7% |
| 3 | $8.05 | 2,617 | $21K | 18.4% |
| 4 | $8.05 | 3,233 | $26K | 22.7% |
| 5 | $8.10 | 5,000 | $40K | 35.3% |
| Total | $8.07 avg | 14,231 |
| $115K |
| 100% |
| Filing → |
| NEWP | SELL | 2016-03-16 | $471K | — | Filing → |
| NEWP | SELL | 2014-01-17 | $109K | — | Filing → |
| NEWP | SELL | 2013-12-30 | $103K | — | Filing → |