E. Scott Beattie, Chairman, President & CEO at ELIZABETH ARDEN INC (RDEN), sold 5,080 shares at $20.00 ($102K) on 2010-09-30, disclosed to the SEC on 2010-10-04.
Scheduled sale ($102k) by Chairman, President & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $20.00 | 3,535 | $71K | 69.6% |
| 2 | $20.00 | 1,545 | $31K | 30.4% |
| Total | $20.00 avg | 5,080 | $102K | 100% |
| Filing → |
| RDEN | SELL | 2015-12-09 | $295K | — | Filing → |
| RDEN | SELL | 2014-11-25 | $451K | — | Filing → |
| RDEN | SELL | 2011-12-29 | $456K | — | Filing → |