E. Scott Beattie, Chairman, President & CEO at ELIZABETH ARDEN INC (RDEN), sold 9,300 shares at $23.76 ($221K) on 2010-12-30, disclosed to the SEC on 2011-01-03.
Scheduled sale ($221k) by Chairman, President & CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $23.86 | 5,000 | $119K | 53.9% |
| 2 | $23.76 | 4,300 | $102K | 46.1% |
| Total | $23.81 avg | 9,300 | $221K | 100% |
| Filing → |
| RDEN | SELL | 2015-12-09 | $295K | — | Filing → |
| RDEN | SELL | 2014-11-25 | $451K | — | Filing → |
| RDEN | SELL | 2011-12-29 | $456K | — | Filing → |