Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 26,012 shares at $9.73 ($253K) on 2025-09-15, disclosed to the SEC on 2025-09-17.
Seasonal sale ($253k) by Chief Financial Officer — this insider has traded DSP in September in at least three consecutive prior years. Pattern-driven, low signal.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $9.73 | 13,006 | $127K | 50.0% |
| 2 | $9.73 | 13,006 | $127K | 50.0% |
| Total | $9.73 avg | 26,012 | $253K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |