Kelly J. Haecker, Chief Financial Officer at WHITEWAVE FOODS Co (WWAV), bought 100 shares at $19.00 ($2K) on 2012-10-26, disclosed to the SEC on 2012-10-30.
Open-market purchase of $2k WWAV by Chief Financial Officer. Below the thresholds we flag for high-conviction alerts (no C-suite role, rare reversal, cluster, or A-grade history).
Something here stands out, but not much.