Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 3,316 shares at $13.03 ($43K) on 2026-03-13, disclosed to the SEC on 2026-03-17.
Scheduled sale ($43k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $13.03 | 1,658 | $22K | 50.0% |
| 2 | $13.03 | 1,658 | $22K | 50.0% |
| Total | $13.03 avg | 3,316 | $43K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |