Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 28,568 shares at $23.12 ($660K) on 2025-02-05, disclosed to the SEC on 2025-02-07.
Scheduled sale ($660k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $23.12 | 14,284 | $330K | 50.0% |
| 2 | $23.12 | 14,284 | $330K | 50.0% |
| Total | $23.12 avg | 28,568 | $660K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |