Theodore S. Mason, Director at UMPQUA HOLDINGS CORP (UMPQ), sold 5,000 shares at $29.01 ($145K) on 2006-09-29, disclosed to the SEC on 2006-10-02.
Scheduled sale ($145k) by Director under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.