Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 39,328 shares at $10.91 ($417K) on 2026-04-21, disclosed to the SEC on 2026-04-23.
Scheduled sale ($417k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $10.91 | 13,283 | $145K | 34.7% |
| 2 | $10.74 | 13,263 | $142K | 34.1% |
| 3 | $10.16 | 12,782 | $130K | 31.1% |
| Total | $10.61 avg | 39,328 | $417K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |