E. Scott Beattie, Chairman, President and CEO at ELIZABETH ARDEN INC (RDEN), sold 10,000 shares at $25.01 ($248K) on 2011-01-12, disclosed to the SEC on 2011-01-13.
Scheduled sale ($248k) by Chairman, President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $24.61 | 5,000 | $123K | 49.6% |
| 2 | $25.01 | 5,000 | $125K | 50.4% |
| Total | $24.81 avg | 10,000 | $248K | 100% |
| Filing → |
| RDEN | SELL | 2015-12-09 | $295K | — | Filing → |
| RDEN | SELL | 2014-11-25 | $451K | — | Filing → |
| RDEN | SELL | 2011-12-29 | $456K | — | Filing → |