Larry Madden, Chief Financial Officer at Viant Technology Inc. (DSP), sold 35,835 shares at $11.85 ($417K) on 2026-05-08, disclosed to the SEC on 2026-05-12.
Scheduled sale ($417k) by Chief Financial Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Nothing distinguishes this filing.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $11.85 | 18,538 | $220K | 52.6% |
| 2 | $11.29 | 13,826 | $156K | 37.4% |
| 3 | $11.95 | 3,471 | $41K | 9.9% |
| Total | $11.64 avg | 35,835 | $417K | 100% |
| Filing → |
| DSP | SELL | 2026-07-27 | $30K | — | Filing → |
| DSP | SELL | 2026-07-08 | $390K | — | Filing → |
| DSP | SELL | 2026-06-15 | $282K | — | Filing → |