William R. McDermott, President & CEO at ServiceNow, Inc. (NOW), sold 58,754 shares at $530.49 ($31.6M) on 2021-01-29, disclosed to the SEC on 2021-02-02.
Open-market sale of $31.6M NOW by President & CEO. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $530.12 | 300 | $159K | 0.5% |
| 2 | $530.49 | 800 | $424K | 1.3% |
| 3 | $531.32 | 400 | $213K | 0.7% |
| 4 | $531.32 | 400 | $213K | 0.7% |
| 5 | $531.74 | 1,910 | $1.0M | 3.2% |
| 6 | $531.74 | 1,910 |
| $1.0M |
| 3.2% |
| 7 | $532.29 | 600 | $319K | 1.0% |
| 8 | $532.76 | 1,000 | $533K | 1.7% |
| 9 | $533.87 | 1,105 | $590K | 1.9% |
| 10 | $533.87 | 1,105 | $590K | 1.9% |
| 11 | $533.96 | 2,318 | $1.2M | 3.9% |
| 12 | $533.96 | 2,318 | $1.2M | 3.9% |
| 13 | $534.97 | 1,300 | $695K | 2.2% |
| 14 | $535.01 | 2,245 | $1.2M | 3.8% |
| 15 | $535.01 | 2,245 | $1.2M | 3.8% |
| 16 | $536.26 | 3,592 | $1.9M | 6.1% |
| 17 | $536.26 | 3,592 | $1.9M | 6.1% |
| 18 | $536.49 | 1,400 | $751K | 2.4% |
| 19 | $536.88 | 2,601 | $1.4M | 4.4% |
| 20 | $536.88 | 2,601 | $1.4M | 4.4% |
| 21 | $537.41 | 900 | $484K | 1.5% |
| 22 | $538.18 | 2,000 | $1.1M | 3.4% |
| 23 | $538.63 | 925 | $498K | 1.6% |
| 24 | $538.63 | 925 | $498K | 1.6% |
| 25 | $539.23 | 1,934 | $1.0M | 3.3% |
| 26 | $539.23 | 1,934 | $1.0M | 3.3% |
| 27 | $539.49 | 900 | $486K | 1.5% |
| 28 | $540.12 | 2,400 | $1.3M | 4.1% |
| 29 | $540.68 | 1,100 | $595K | 1.9% |
| 30 | $541.23 | 2,400 | $1.3M | 4.1% |
| 31 | $541.85 | 900 | $488K | 1.5% |
| 32 | $542.26 | 1,746 | $947K | 3.0% |
| 33 | $542.26 | 1,746 | $947K | 3.0% |
| 34 | $542.96 | 400 | $217K | 0.7% |
| 35 | $543.92 | 1,015 | $552K | 1.7% |
| 36 | $543.92 | 1,015 | $552K | 1.7% |
| 37 | $545.03 | 936 | $510K | 1.6% |
| 38 | $545.03 | 936 | $510K | 1.6% |
| 39 | $545.83 | 400 | $218K | 0.7% |
| 40 | $545.83 | 400 | $218K | 0.7% |
| 41 | $550.00 | 100 | $55K | 0.2% |
| Total | $537.39 avg | 58,754 | $31.6M | 100% |
| Filing → |
| NOW | SELL | 2025-08-21 | $1.4M | — | Filing → |
| FIG | BUY | 2025-08-05 | $5.3M | — | Filing → |
| NOW | SELL | 2025-06-03 | $3.9M | — | Filing → |