Tricia D. Smith is CEO at URBAN OUTFITTERS INC (URBN). They have made 11 open-market trades across 3 companies since 2013, most recently 2026-09-18.
CIK 0001557023
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases, against 11 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| URBN | 30,112 | $2.6M |
| TLYS | 75,000 | $344K |
| JWN | 4,541 | $112K |
| Total | $3.1M |
Shares reported on the most recent Form 4, priced at the 2026-09-21 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| URBN | SELL | 2026-09-18 | 2026-09-21 | $75.95 | $266K | +3.0% | — | — |
| URBN | SELL | 2026-03-02 | 2026-03-03 | $64.82 | $324K | -3.2% | -1.4% | +9.2% |
| URBN | SELL | 2025-10-07 | 2025-10-08 | $69.77 | $237K | -6.6% | -10.8% | +12.8% |
| URBN | SELL | 2025-06-11 | 2025-06-11 | $70.52 | $317K | -0.7% | +4.9% | +4.6% |
| URBN | SELL | 2025-03-10 | 2025-03-12 | $53.94 | $539K | +2.3% | -10.7% | +32.2% |
| URBN | SELL | 2024-09-06 | 2024-09-10 | $35.29 | $828K | +7.1% | +4.8% | +43.4% |
| URBN | SELL | 2024-03-12 | 2024-03-13 | $40.74 | $255K | +0.6% | -7.4% | +2.1% |
| URBN | SELL | 2023-09-29 | 2023-10-03 | $32.94 | $354K | -0.3% | +10.2% | +12.7% |
| TLYS | SELL | 2021-03-19 | 2021-03-22 | $12.00 | $900K | -2.7% | +2.8% | +38.0% |
| JWN | SELL | 2014-03-04 | 2014-03-05 | $62.02 | $445K | -6.8% | +1.7% | +1.7% |
| JWN | SELL | 2013-12-10 | 2013-12-11 | $60.87 | $4K | -6.8% | +1.7% | +1.7% |
| JWN | SELL · 10b5-1 | 2013-10-01 | 2013-10-02 | $55.95 | $360K | -6.8% | +1.7% | +1.7% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.