Kecia Steelman is CEO & President at Ulta Beauty, Inc. (ULTA). They have made 7 open-market trades across 1 company since 2021, most recently 2026-09-17.
CIK 0001866021
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
1 open-market purchase totalling $999K since 2025, against 6 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| ULTA | 40,489 | $24.0M |
| PINS | 39,936 | $875K |
| Total | $24.9M |
Shares reported on the most recent Form 4, priced at the 2026-09-21 close.
Counted per filing, not per execution lot — a purchase filled in several tranches is one decision.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| ULTA | SELL | 2026-09-17 | 2026-09-21 | $545.88 | $1.1M | -4.2% | — | — |
| ULTA | BUY | 2025-03-20 | 2025-03-24 | $346.89 | $999K | -0.2% | +2.5% | +28.0% |
| ULTA | SELL | 2024-03-19 | 2024-03-21 | $526.39 | $22.1M | -15.7% | -19.9% | -27.5% |
| ULTA | SELL | 2022-12-07 | 2022-12-09 | $476.85 | $8.1M | -2.7% | +4.2% | +11.8% |
| ULTA | SELL | 2022-06-03 | 2022-06-07 | $405.02 | $10.7M | -5.9% | -8.8% | +1.7% |
| ULTA | SELL | 2021-12-08 | 2021-12-09 | $408.30 | $4.2M | -6.1% | -5.4% | -7.3% |
| ULTA | SELL | 2021-08-30 | 2021-09-01 | $385.02 | $1.3M | -3.4% | -4.9% | -0.8% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.