DeDe Lea is VP at Viacom Inc. (VIA). They have made 14 open-market trades across 3 companies since 2010, most recently 2025-08-07.
CIK 0001347880
Unrated. We grade insiders only on stock they chose to buy on the open market. Grants, option exercises and vesting say nothing about timing, so they don't count — which is why someone can file often and still have no grade. It isn't a bad sign: unrated buys beat every graded tier below A.
0 open-market purchases, against 16 sales. Too few scored purchases to measure a record yet.
| Ticker | Shares | Value |
|---|---|---|
| VIA | 50,870 | $1.6M |
| PARAA | 79,956 | $1.4M |
| VIACA | 35,979 | $1.2M |
| PSKY | 31,243 | $305K |
| PARAA,PARA | 79,956 | — |
| VIACA,VIAC | 35,979 | — |
| Total | $4.5M |
Shares reported on the most recent Form 4, priced at the 2025-08-11 close. 2 holdings could not be priced and are excluded from the total.
| Ticker | Type | Traded | Filed | Price | Value | 7d Stock | 30d Stock | 90d Stock |
|---|---|---|---|---|---|---|---|---|
| VIACA | SELL | 2021-03-11 | 2021-03-15 | $86.70 | $2.0M | -31.4% | -53.9% | -51.8% |
| VIACA,VIAC | SELL | 2021-03-11 | 2021-03-15 | $86.70 | $2.0M | N/A | N/A | N/A |
| VIACA,VIAC | SELL | 2020-11-11 | 2020-11-12 | $29.91 | $313K | N/A | N/A | N/A |
| VIACA | SELL | 2020-11-11 | 2020-11-12 | $29.91 | $313K | +16.5% | +15.5% | +84.9% |
| VIA | SELL | 2017-03-17 | 2017-03-21 | $43.63 | $175K | +12.1% | +5.9% | -9.8% |
| VIA | SELL | 2017-02-10 | 2017-02-14 | $43.69 | $725K | -2.3% | -2.3% | -22.0% |
| VIA | SELL | 2015-06-16 | 2015-06-18 | $66.26 | $895K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2015-03-16 | 2015-03-17 | $69.15 | $830K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2014-05-28 | 2014-05-30 | $85.90 | $1.7M | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2013-05-08 | 2013-05-10 | $68.51 | $1.4M | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2012-08-21 | 2012-08-23 | $50.56 | $692K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2012-02-08 | 2012-02-10 | $49.26 | $669K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2011-08-25 | 2011-08-26 | $43.92 | $2.4M | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2011-02-10 | 2011-02-14 | $44.71 | $205K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2011-02-04 | 2011-02-08 | $43.83 | $375K | -0.5% | -0.0% | -0.0% |
| VIA | SELL | 2010-02-23 | 2010-02-25 | $29.45 | $50K | -0.5% | -0.0% | -0.0% |
Grouped by shared companies and similar filing behaviour. This is a similarity measure, not a ranking or a performance signal.