Lynelle P. Kirby, Chief Executive Officer at Ulta Salon, Cosmetics & Fragrance, Inc. (ULTA), sold 54,238 shares at $23.35 ($1.3M) on 2010-03-31, disclosed to the SEC on 2010-04-01.
Scheduled sale ($1.3M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $23.36 | 38,811 | $907K | 71.6% |
| 2 | $23.35 | 15,427 | $360K | 28.4% |
| Total | $23.36 avg | 54,238 | $1.3M | 100% |
| Filing → |
| ULTA | SELL | 2010-12-14 | $1.7M | — | Filing → |
| ULTA | SELL | 2010-12-10 | $10.9M | — | Filing → |
| ULTA | SELL | 2010-12-08 | $11.4M | — | Filing → |