Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $60.23 ($2.1M) on 2013-12-02, disclosed to the SEC on 2013-12-04.
Scheduled sale ($2.1M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $59.09 | 11,100 | $656K | 31.1% |
| 2 | $60.19 | 12,365 | $744K | 35.3% |
| 3 | $60.23 | 11,733 | $707K | 33.5% |
| Total | $59.86 avg | 35,198 | $2.1M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |