Indra K. Nooyi, Chairman and CEO at PEPSICO INC (PEP), sold 88,444 shares at $75.72 ($6.7M) on 2013-02-20, disclosed to the SEC on 2013-02-22.
Seasonal sale ($6.7M) by Chairman and CEO — this insider has traded PEP in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
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