Scott Genereux, Sr.VP, Chief Revenue Officer at ROCKWELL AUTOMATION, INC (ROK), sold 33,534 shares at $402.16 ($13.6M) on 2026-02-25, disclosed to the SEC on 2026-02-27.
Seasonal sale ($13.6M) by Sr.VP, Chief Revenue Officer — this insider has traded ROK in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $402.16 | 2,942 | $1.2M | 8.7% |
| 2 | $402.16 | 2,942 | $1.2M | 8.7% |
| 3 | $403.10 | 2,584 | $1.0M | 7.7% |
| 4 | $403.10 | 2,584 | $1.0M | 7.7% |
| 5 | $404.24 | 4,861 | $2.0M | 14.5% |
| 6 | $404.24 | 4,861 |
| $2.0M |
| 14.5% |
| 7 | $405.47 | 3,899 | $1.6M | 11.7% |
| 8 | $405.47 | 3,899 | $1.6M | 11.7% |
| 9 | $406.42 | 1,381 | $561K | 4.1% |
| 10 | $406.42 | 1,381 | $561K | 4.1% |
| 11 | $407.04 | 460 | $187K | 1.4% |
| 12 | $407.04 | 460 | $187K | 1.4% |
| 13 | $408.00 | 80 | $33K | 0.2% |
| 14 | $409.37 | 1,200 | $491K | 3.6% |
| Total | $404.44 avg | 33,534 | $13.6M | 100% |
| Filing → |
| ROK | SELL | 2025-12-05 | $192K | — | Filing → |
| ROK | SELL | 2025-03-03 | $859K | — | Filing → |
| ROK | SELL | 2024-12-10 | $360K | — | Filing → |