Maurice J. Duca, 10% Owner at APPFOLIO INC (APPF), sold 14,707 shares at $195.41 ($2.9M) on 2026-08-12, disclosed to the SEC on 2026-08-14.
Scheduled sale ($2.9M) by 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $195.41 | 467 | $91K | 3.1% |
| 2 | $195.41 | 747 | $146K | 5.0% |
| 3 | $195.42 | 210 | $41K | 1.4% |
| 4 | $196.56 | 1,453 | $286K | 9.8% |
| 5 | $196.56 | 2,328 | $458K | 15.8% |
| 6 | $196.56 | 669 |
| $131K |
| 4.5% |
| 7 | $197.33 | 1,964 | $388K | 13.4% |
| 8 | $197.33 | 1,229 | $243K | 8.4% |
| 9 | $197.33 | 561 | $111K | 3.8% |
| 10 | $198.24 | 352 | $70K | 2.4% |
| 11 | $198.24 | 100 | $20K | 0.7% |
| 12 | $198.24 | 220 | $44K | 1.5% |
| 13 | $200.19 | 98 | $20K | 0.7% |
| 14 | $200.20 | 45 | $9K | 0.3% |
| 15 | $200.20 | 157 | $31K | 1.1% |
| 16 | $201.04 | 15 | $3K | 0.1% |
| 17 | $201.04 | 33 | $7K | 0.2% |
| 18 | $201.04 | 52 | $10K | 0.4% |
| 19 | $194.54 | 578 | $112K | 3.9% |
| 20 | $194.54 | 261 | $51K | 1.8% |
| 21 | $195.62 | 246 | $48K | 1.7% |
| 22 | $195.62 | 540 | $106K | 3.6% |
| 23 | $196.28 | 675 | $132K | 4.6% |
| 24 | $197.29 | 360 | $71K | 2.4% |
| 25 | $198.36 | 295 | $59K | 2.0% |
| 26 | $199.81 | 33 | $7K | 0.2% |
| 27 | $201.82 | 132 | $27K | 0.9% |
| 28 | $204.07 | 197 | $40K | 1.4% |
| 29 | $204.88 | 327 | $67K | 2.3% |
| 30 | $206.10 | 363 | $75K | 2.6% |
| Total | $197.28 avg | 14,707 | $2.9M | 100% |
| Filing → |
| APPF | SELL | 2026-08-20 | $1.5M | — | Filing → |
| APPF | SELL | 2026-08-18 | $1.1M | — | Filing → |
| APPF | SELL | 2026-08-18 | $3.2M | — | Filing → |