Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $65.95 ($2.3M) on 2013-10-14, disclosed to the SEC on 2013-10-16.
Scheduled sale ($2.3M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $65.95 | 11,733 | $774K | 33.3% |
| 2 | $66.05 | 23,465 | $1.5M | 66.7% |
| Total | $66.02 avg | 35,198 | $2.3M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |