David W. Williams, Head of Design and Marketing at Morningstar, Inc. (MORN), sold 4,866 shares at $80.45 ($393K) on 2013-10-31, disclosed to the SEC on 2013-11-01.
Scheduled sale ($393k) by Head of Design and Marketing under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $80.45 | 3,164 | $255K | 64.8% |
| 2 | $81.11 | 1,702 | $138K | 35.2% |
| Total | $80.68 avg | 4,866 | $393K | 100% |
| Filing → |
| NE | BUY | 2014-05-14 | $306K | — | Filing → |
| MORN | SELL | 2014-05-02 | $37K | — | Filing → |
| MORN | SELL | 2014-04-02 | $79K | — | Filing → |