D. Bruce Sewell, SVP, Gen'l Counsel, Secretary at APPLE INC (AAPL), sold 25,000 shares at $483.44 ($12.0M) on 2013-09-23, disclosed to the SEC on 2013-09-24.
Scheduled sale ($12.0M) by SVP, Gen'l Counsel, Secretary under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $467.41 | 12,686 | $5.9M | 49.6% |
| 2 | $483.44 | 314 | $152K | 1.3% |
| 3 | $484.74 | 500 | $242K | 2.0% |
| 4 | $485.74 | 900 | $437K | 3.7% |
| 5 | $486.62 | 1,679 | $817K | 6.8% |
| 6 | $487.28 | 21 |
| $10K |
| 0.1% |
| 7 | $488.79 | 1,600 | $782K | 6.5% |
| 8 | $489.71 | 2,000 | $979K | 8.2% |
| 9 | $490.97 | 3,400 | $1.7M | 14.0% |
| 10 | $491.66 | 1,700 | $836K | 7.0% |
| 11 | $492.42 | 200 | $98K | 0.8% |
| Total | $478.13 avg | 25,000 | $12.0M | 100% |
| Filing → |
| AAPL | SELL | 2017-08-09 | $10.0M | — | Filing → |
| AAPL | SELL | 2017-05-08 | $10.0M | — | Filing → |
| AAPL | SELL | 2017-02-03 | $9.6M | — | Filing → |