Scott Milsten, Insider at e.l.f. Beauty, Inc. (ELF), sold 79,730 shares at $72.84 ($5.9M) on 2023-03-02, disclosed to the SEC on 2023-03-06.
Seasonal sale ($5.9M) by Insider — this insider has traded ELF in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $72.84 | 15,707 | $1.1M | 19.4% |
| 2 | $72.84 | 15,707 | $1.1M | 19.4% |
| 3 | $74.94 | 23,433 | $1.8M | 29.7% |
| 4 | $74.94 | 23,433 | $1.8M | 29.7% |
| 5 | $75.78 | 1,450 | $110K | 1.9% |
| Total | $74.13 avg | 79,730 |
| $5.9M |
| 100% |
| Filing → |
| ELF | SELL | 2026-04-28 | $1.5M | — | Filing → |
| ELF | SELL | 2025-12-08 | $145K | — | Filing → |
| ELF | SELL | 2025-09-18 | $2.3M | — | Filing → |