W. Tayloe Murphy Jr., Director at UNION FIRST MARKET BANKSHARES CORP (UBSH), sold 933 shares at $12.92 ($12K) on 2011-12-15, disclosed to the SEC on 2011-12-15.
Seasonal sale ($12k) by Director — this insider has traded UBSH in December in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.