Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $64.07 ($2.2M) on 2013-12-09, disclosed to the SEC on 2013-12-11.
Scheduled sale ($2.2M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $63.45 | 22,165 | $1.4M | 62.9% |
| 2 | $63.48 | 11,133 | $707K | 31.6% |
| 3 | $64.06 | 600 | $38K | 1.7% |
| 4 | $64.07 | 1,300 | $83K | 3.7% |
| Total | $63.49 avg | 35,198 | $2.2M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |