Timothy D. Cook, Chief Executive Officer at Apple Inc. (AAPL), sold 407,169 shares at $254.83 ($104.4M) on 2025-10-02, disclosed to the SEC on 2025-10-03.
Scheduled sale ($104.4M) by Chief Executive Officer under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $255.45 | 147,243 | $37.6M | 36.0% |
| 2 | $254.83 | 8,395 | $2.1M | 2.0% |
| 3 | $254.83 | 8,395 | $2.1M | 2.0% |
| 4 | $255.86 | 22,524 | $5.8M | 5.5% |
| 5 | $255.86 | 22,524 | $5.8M | 5.5% |
| 6 | $256.62 | 39,293 |
| $10.1M |
| 9.7% |
| 7 | $256.62 | 39,293 | $10.1M | 9.7% |
| 8 | $257.57 | 59,751 | $15.4M | 14.7% |
| 9 | $257.57 | 59,751 | $15.4M | 14.7% |
| Total | $256.32 avg | 407,169 | $104.4M | 100% |
| Filing → |
| AAPL | SELL | 2026-04-03 | $16.5M | — | Filing → |
| NKE | BUY | 2025-12-23 | $2.9M | — | Filing → |
| AAPL | SELL | 2025-04-03 | $48.4M | — | Filing → |