Jason Dale, COO at Vital Farms, Inc. (VITL), sold 40,880 shares at $18.09 ($739K) on 2024-03-01, disclosed to the SEC on 2024-03-04.
Scheduled sale ($739k) by COO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $18.01 | 5,818 | $105K | 14.2% |
| 2 | $18.01 | 5,818 | $105K | 14.2% |
| 3 | $18.09 | 14,622 | $265K | 35.8% |
| 4 | $18.09 | 14,622 | $265K | 35.8% |
| Total | $18.07 avg | 40,880 | $739K | 100% |
| Filing → |
| VITL | SELL | 2023-12-06 | $566K | — | Filing → |
| VITL | SELL | 2022-01-20 | $1.3M | — | Filing → |
| VITL | SELL | 2021-05-13 | $888K | — | Filing → |