Scott Milsten, Insider at e.l.f. Beauty, Inc. (ELF), sold 122,178 shares at $64.66 ($8.1M) on 2023-02-02, disclosed to the SEC on 2023-02-06.
Seasonal sale ($8.1M) by Insider — this insider has traded ELF in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $64.66 | 15,789 | $1.0M | 12.6% |
| 2 | $64.66 | 15,789 | $1.0M | 12.6% |
| 3 | $66.29 | 1,400 | $93K | 1.1% |
| 4 | $66.29 | 1,400 | $93K | 1.1% |
| 5 | $67.02 | 32,407 | $2.2M | 26.7% |
| 6 | $67.02 | 32,407 |
| $2.2M |
| 26.7% |
| 7 | $67.79 | 11,443 | $776K | 9.5% |
| 8 | $67.79 | 11,443 | $776K | 9.5% |
| 9 | $68.66 | 100 | $7K | 0.1% |
| Total | $66.54 avg | 122,178 | $8.1M | 100% |
| Filing → |
| ELF | SELL | 2026-04-28 | $1.5M | — | Filing → |
| ELF | SELL | 2025-12-08 | $145K | — | Filing → |
| ELF | SELL | 2025-09-18 | $2.3M | — | Filing → |