Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $68.49 ($2.4M) on 2013-10-28, disclosed to the SEC on 2013-10-28.
Scheduled sale ($2.4M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $67.59 | 11,800 | $798K | 33.2% |
| 2 | $68.12 | 6,100 | $416K | 17.3% |
| 3 | $68.49 | 10,700 | $733K | 30.5% |
| 4 | $68.81 | 5,633 | $388K | 16.1% |
| 5 | $69.30 | 965 | $67K | 2.8% |
| Total | $68.20 avg | 35,198 |
| $2.4M |
| 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |