Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $62.43 ($2.2M) on 2013-11-11, disclosed to the SEC on 2013-11-13.
Scheduled sale ($2.2M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $62.43 | 11,733 | $732K | 33.2% |
| 2 | $62.65 | 19,329 | $1.2M | 54.9% |
| 3 | $63.28 | 4,136 | $262K | 11.9% |
| Total | $62.65 avg | 35,198 | $2.2M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |