Maurice J. Duca, 10% Owner at APPFOLIO INC (APPF), sold 21,400 shares at $180.25 ($3.9M) on 2026-07-31, disclosed to the SEC on 2026-08-04.
Scheduled sale ($3.9M) by 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $180.25 | 1,570 | $283K | 7.2% |
| 2 | $180.25 | 3,435 | $619K | 15.7% |
| 3 | $180.25 | 5,495 | $990K | 25.1% |
| 4 | $181.07 | 30 | $5K | 0.1% |
| 5 | $181.07 | 65 | $12K | 0.3% |
| 6 | $181.07 | 105 |
| $19K |
| 0.5% |
| 7 | $184.38 | 149 | $27K | 0.7% |
| 8 | $184.39 | 327 | $60K | 1.5% |
| 9 | $184.39 | 524 | $97K | 2.4% |
| 10 | $187.48 | 937 | $176K | 4.4% |
| 11 | $187.48 | 585 | $110K | 2.8% |
| 12 | $187.48 | 266 | $50K | 1.3% |
| 13 | $188.48 | 639 | $120K | 3.0% |
| 14 | $188.48 | 402 | $76K | 1.9% |
| 15 | $188.58 | 218 | $41K | 1.0% |
| 16 | $189.80 | 2,398 | $455K | 11.5% |
| 17 | $189.81 | 1,497 | $284K | 7.2% |
| 18 | $189.86 | 699 | $133K | 3.4% |
| 19 | $190.45 | 689 | $131K | 3.3% |
| 20 | $190.45 | 1,102 | $210K | 5.3% |
| 21 | $190.52 | 268 | $51K | 1.3% |
| Total | $184.58 avg | 21,400 | $3.9M | 100% |
| Filing → |
| APPF | SELL | 2026-08-20 | $1.5M | — | Filing → |
| APPF | SELL | 2026-08-18 | $1.1M | — | Filing → |
| APPF | SELL | 2026-08-18 | $3.2M | — | Filing → |