Michael J. Mardy, Director at GREEN MOUNTAIN COFFEE ROASTERS INC (GMCR), sold 20,000 shares at $97.48 ($1.9M) on 2011-08-05, disclosed to the SEC on 2011-08-05.
Scheduled sale ($1.9M) by Director under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
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