Massimo d'Amore, CEO Pepsi Co Americas Beverages at PEPSICO INC (PEP), sold 52,977 shares at $64.02 ($3.2M) on 2011-02-14, disclosed to the SEC on 2011-02-16.
Seasonal sale ($3.2M) by CEO Pepsi Co Americas Beverages — this insider has traded PEP in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $0.00 | 3,279 | $0 | 0.0% |
| 2 | $63.75 | 6,723 | $429K | 13.5% |
| 3 | $64.02 | 25,829 | $1.7M | 52.1% |
| 4 | $63.62 | 17,146 | $1.1M | 34.4% |
| Total | $59.89 avg | 52,977 | $3.2M | 100% |
| Filing → |
| PEP | SELL | 2010-02-18 | $246K | — | Filing → |
| PEP | SELL | 2009-10-14 | $217K | — | Filing → |
| PEP | SELL | 2008-07-29 | $167K | — | Filing → |