Ahmet Muhtar Kent, Chairman & CEO at COCA COLA CO (KO), bought 10,500 shares at $37.91 ($398K) on 2014-02-25, disclosed to the SEC on 2014-02-26.
Seasonal purchase ($398k) by Chairman & CEO — this insider has traded KO in February in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
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