Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $67.25 ($2.4M) on 2013-11-04, disclosed to the SEC on 2013-11-06.
Scheduled sale ($2.4M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $66.42 | 9,400 | $624K | 26.5% |
| 2 | $66.44 | 8,200 | $545K | 23.2% |
| 3 | $67.22 | 3,533 | $237K | 10.1% |
| 4 | $67.25 | 14,065 | $946K | 40.2% |
| Total | $66.84 avg | 35,198 | $2.4M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |