Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $51.10 ($1.8M) on 2013-08-26, disclosed to the SEC on 2013-08-28.
Scheduled sale ($1.8M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $50.76 | 20,900 | $1.1M | 59.2% |
| 2 | $51.10 | 11,733 | $600K | 33.4% |
| 3 | $51.52 | 2,565 | $132K | 7.4% |
| Total | $50.93 avg | 35,198 | $1.8M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |