Katrina Lake, Chief Executive Officer at Stitch Fix, Inc. (SFIX), sold 269,856 shares at $53.80 ($14.4M) on 2021-03-17, disclosed to the SEC on 2021-03-19.
Seasonal sale ($14.4M) by Chief Executive Officer — this insider has traded SFIX in March in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $53.80 | 9,053 | $487K | 3.4% |
| 2 | $53.80 | 5,555 | $299K | 2.1% |
| 3 | $53.80 | 9,053 | $487K | 3.4% |
| 4 | $53.82 | 22,140 | $1.2M | 8.3% |
| 5 | $53.82 | 22,140 | $1.2M | 8.3% |
| 6 | $54.46 | 7,026 |
| $383K |
| 2.7% |
| 7 | $54.46 | 7,026 | $383K | 2.7% |
| 8 | $56.33 | 2,679 | $151K | 1.1% |
| 9 | $53.08 | 21,512 | $1.1M | 8.0% |
| 10 | $53.08 | 21,512 | $1.1M | 8.0% |
| 11 | $53.09 | 4,142 | $220K | 1.5% |
| 12 | $53.09 | 4,142 | $220K | 1.5% |
| 13 | $53.09 | 6,809 | $361K | 2.5% |
| 14 | $53.09 | 6,809 | $361K | 2.5% |
| 15 | $53.79 | 2,245 | $121K | 0.8% |
| 16 | $53.79 | 2,245 | $121K | 0.8% |
| 17 | $53.80 | 7,654 | $412K | 2.9% |
| 18 | $53.80 | 7,654 | $412K | 2.9% |
| 19 | $53.87 | 1,413 | $76K | 0.5% |
| 20 | $53.87 | 1,413 | $76K | 0.5% |
| 21 | $52.20 | 5,664 | $296K | 2.1% |
| 22 | $52.20 | 5,664 | $296K | 2.1% |
| 23 | $52.24 | 7,055 | $369K | 2.6% |
| 24 | $52.24 | 7,055 | $369K | 2.6% |
| 25 | $52.25 | 17,838 | $932K | 6.5% |
| 26 | $52.25 | 17,838 | $932K | 6.5% |
| 27 | $52.86 | 3,540 | $187K | 1.3% |
| 28 | $52.86 | 3,540 | $187K | 1.3% |
| 29 | $52.87 | 11,330 | $599K | 4.2% |
| 30 | $52.87 | 11,330 | $599K | 4.2% |
| 31 | $52.88 | 3,390 | $179K | 1.2% |
| 32 | $52.88 | 3,390 | $179K | 1.2% |
| Total | $53.21 avg | 269,856 | $14.4M | 100% |
| Filing → |
| SFIX | SELL | 2025-12-09 | $3.1M | — | Filing → |
| SFIX | SELL | 2025-09-04 | $1.5M | — | Filing → |
| SFIX | SELL | 2025-08-15 | $1.5M | — | Filing → |