Richard W. Pascoe, President and CEO at Somaxon Pharmaceuticals, Inc. (SOMX), sold 13,781 shares at $2.68 ($37K) on 2010-12-01, disclosed to the SEC on 2010-12-03.
Scheduled sale ($37k) by President and CEO under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
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