Michael D. Hershberger, CFO, Secretary and Treasurer at Health Insurance Innovations, Inc. (HIIQ), sold 13,569 shares at $29.10 ($418K) on 2017-09-01, disclosed to the SEC on 2017-09-05.
Open-market sale of $418k HIIQ by CFO, Secretary and Treasurer. Not flagged as scheduled, tax-driven, or recurring — but no specific bearish signal from our filters. Reasons for insider sales vary widely.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $28.97 | 3,597 | $104K | 24.9% |
| 2 | $29.10 | 3,300 | $96K | 23.0% |
| 3 | $32.02 | 4,450 | $142K | 34.1% |
| 4 | $33.81 | 2,222 | $75K | 18.0% |
| Total | $30.79 avg | 13,569 | $418K | 100% |
| Filing → |
| HIIQ | SELL | 2017-09-05 | $322K | — | Filing → |
| HIIQ | SELL | 2017-08-03 | $95K | — | Filing → |
| HIIQ | SELL | 2017-07-06 | $116K | — | Filing → |