Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $52.71 ($1.9M) on 2013-09-03, disclosed to the SEC on 2013-09-05.
Scheduled sale ($1.9M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $52.71 | 11,733 | $618K | 33.2% |
| 2 | $52.90 | 22,665 | $1.2M | 64.5% |
| 3 | $53.51 | 800 | $43K | 2.3% |
| Total | $52.85 avg | 35,198 | $1.9M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |