Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $62.17 ($2.2M) on 2013-09-09, disclosed to the SEC on 2013-09-11.
Scheduled sale ($2.2M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $61.83 | 12,300 | $761K | 34.6% |
| 2 | $62.17 | 3,900 | $242K | 11.0% |
| 3 | $62.82 | 11,165 | $701K | 31.9% |
| 4 | $62.84 | 7,833 | $492K | 22.4% |
| Total | $62.41 avg | 35,198 | $2.2M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |