Max R. Levchin, Director, 10% Owner at YELP INC (YELP), sold 35,198 shares at $68.96 ($2.3M) on 2013-09-23, disclosed to the SEC on 2013-09-25.
Scheduled sale ($2.3M) by Director, 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $64.46 | 9,000 | $580K | 24.9% |
| 2 | $64.47 | 4,700 | $303K | 13.0% |
| 3 | $65.60 | 4,400 | $289K | 12.4% |
| 4 | $65.65 | 2,400 | $158K | 6.8% |
| 5 | $66.58 | 3,300 | $220K | 9.4% |
| 6 | $66.88 | 1,600 |
| $107K |
| 4.6% |
| 7 | $67.62 | 1,700 | $115K | 4.9% |
| 8 | $68.23 | 1,200 | $82K | 3.5% |
| 9 | $68.82 | 4,965 | $342K | 14.7% |
| 10 | $68.96 | 1,833 | $126K | 5.4% |
| 11 | $69.34 | 100 | $7K | 0.3% |
| Total | $66.14 avg | 35,198 | $2.3M | 100% |
| Filing → |
| AFRM | SELL | 2025-09-24 | $116.4M | — | Filing → |
| AFRM | SELL | 2025-08-29 | $80.0M | — | Filing → |
| AFRM | SELL | 2025-08-22 | $26.8M | — | Filing → |