William J. Colombo, Director at DICK'S SPORTING GOODS, INC. (DKS), bought 6,100 shares at $128.72 ($786K) on 2026-08-26, disclosed to the SEC on 2026-08-28.
Director William J. Colombo purchased 5,000 shares at $128.72, marking the largest insider purchase in the company's history. This move comes as the stock has crashed 40% over the last 90 days, potentially signaling a contrarian bet on the oversold consumer cyclical.
The stock has suffered a brutal 90-day decline of 40.63%, dropping from a 52-week high of $244.11 to its current price of $135.10, which is still 44.65% below that peak.
1) Q2 2026 Earnings Miss: The company reported a second-quarter earnings miss and cut full-year guidance on August 25, 2026, triggering a 30% single-day drop. 2) Footwear Weakness: The retailer is facing a 'footwear apocalypse' as footwear stocks tumble following the earnings report. 3) Largest Insider Purchase Ever: This is the largest insider purchase in the company's history, potentially signaling a reversal in insider sentiment.
1) Footwear Sector Drag: The stock is suffering alongside footwear peers like NKE and LULU, which are facing analyst cuts due to weak demand and softer traffic. 2) High Short Interest: The stock has a short interest of 12.54% of the float, which could exacerbate volatility if the recovery fails to materialize.
Something here stands out, but not much.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $128.72 | 5,000 | $644K | 81.9% |
| 2 | $129.00 | 1,100 | $142K | 18.1% |
| Total | $128.77 avg | 6,100 | $786K | 100% |
| Filing → |
| DKS | BUY | 2023-09-08 | $242K | — | Filing → |
| DKS | BUY | 2022-06-02 | $405K | — | Filing → |
| DKS | SELL | 2021-06-01 | $19.2M | — | Filing → |