Mitchell M. Rosenberg, Director at First Foundation Inc. (FFWM), sold 10,000 shares at $19.50 ($195K) on 2020-11-25, disclosed to the SEC on 2020-11-25.
Seasonal sale ($195k) by Director — this insider has traded FFWM in November in at least three consecutive prior years. Pattern-driven, low signal.
Negative factors outweigh the positive ones.