Maurice J. Duca, 10% Owner at APPFOLIO INC (APPF), sold 23,700 shares at $180.64 ($4.3M) on 2026-07-28, disclosed to the SEC on 2026-07-30.
Scheduled sale ($4.3M) by 10% Owner under a pre-arranged 10b5-1 plan. Pre-set trade — not a discretionary signal on the stock.
Negative factors outweigh the positive ones.
| # | Price | Shares | Value | % of Total |
|---|---|---|---|---|
| 1 | $180.00 | 1,600 | $288K | 6.6% |
| 2 | $180.59 | 1,900 | $343K | 7.9% |
| 3 | $180.64 | 1,900 | $343K | 7.9% |
| 4 | $181.49 | 992 | $180K | 4.2% |
| 5 | $181.54 | 1,000 | $182K | 4.2% |
| 6 | $182.97 | 608 |
| $111K |
| 2.6% |
| 7 | $183.40 | 1,800 | $330K | 7.6% |
| 8 | $184.00 | 900 | $166K | 3.8% |
| 9 | $180.00 | 1,600 | $288K | 6.6% |
| 10 | $180.97 | 900 | $163K | 3.8% |
| 11 | $181.07 | 900 | $163K | 3.8% |
| 12 | $183.17 | 200 | $37K | 0.8% |
| 13 | $184.47 | 300 | $55K | 1.3% |
| 14 | $184.48 | 400 | $74K | 1.7% |
| 15 | $186.04 | 800 | $149K | 3.4% |
| 16 | $186.05 | 900 | $167K | 3.9% |
| 17 | $187.64 | 2,400 | $450K | 10.4% |
| 18 | $187.68 | 1,200 | $225K | 5.2% |
| 19 | $188.23 | 900 | $169K | 3.9% |
| 20 | $180.13 | 624 | $112K | 2.6% |
| 21 | $180.13 | 178 | $32K | 0.7% |
| 22 | $180.13 | 389 | $70K | 1.6% |
| 23 | $181.39 | 230 | $42K | 1.0% |
| 24 | $181.39 | 365 | $66K | 1.5% |
| 25 | $181.39 | 105 | $19K | 0.4% |
| 26 | $182.34 | 199 | $36K | 0.8% |
| 27 | $182.34 | 319 | $58K | 1.3% |
| 28 | $182.34 | 91 | $17K | 0.4% |
| Total | $182.97 avg | 23,700 | $4.3M | 100% |
| Filing → |
| APPF | SELL | 2026-08-20 | $1.5M | — | Filing → |
| APPF | SELL | 2026-08-18 | $1.1M | — | Filing → |
| APPF | SELL | 2026-08-18 | $3.2M | — | Filing → |